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FESPA

The Fespa Print Africa Show is the biggest B2B print show in Africa. The brief was simple - find a way to show our equipment in a highly memorable way.


Solution
design a stand where every piece of branding or collateral was printed on our client’s printers. Our 500m2 stand was designed to look like a juice bar in the morning and then at 1 pm 187 graphics were changed so that it resembled a coffee shop in the afternoon. Transformation time: 4 minutes exactly.


Result
huge impact, orders on the stand grew by 215% as opposed to the previous year and we won the Best Stand Award.

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